COMM A324 - Integrated Marketing Comm

Institution:

University of South Carolina-Aiken

Subject:

Description:

(Prereq: Grade of C or better in ENGL A201 or departmental permission) Study of the history, theory and practice of strategic message development and transmission through multiple media platforms to create unified and compelling campaigns to engage the desired audience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.usca.edu

Phone Number:

(803) 648-6851

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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