MKT 3310 - Marketing Metrics & Analytics

Institution:

Clemson University

Subject:

Marketing

Description:

Examines the derivation, meaning, use and communication of marketing metrics used to facilitate decision making in various areas, including, but not limited to, online and social media strategy, advertising, pricing, branding and product development. Students are also introduced to database management, including the use of Microsoft Excel. Preq: MKT 3010 and STAT 3090.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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