MGT 8240 - Service Strategy

Institution:

Clemson University

Subject:

Management

Description:

Multi-disciplinary approach to service design, considering the roles of customers and employees in creating experiences. Includes principles, frameworks and paradigms describing services design and management necessary to achieving a distinctive competitive advantage. Emphasizes development and execution of strategies that link operations and marketing. Preq: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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