MKTG 453 - Integrated Mktg Communications

Institution:

Coastal Carolina University

Subject:

Marketing

Description:

(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of advertising and promotion from an integrated marketing communciations perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/publicity. F

Credits:

3.00

Credit Hours:

Prerequisites:

Take CBAD*350; Minimum grade C;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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