MKTG 450 - Advertising

Institution:

Coastal Carolina University

Subject:

Marketing

Description:

(3 credits)(Prereq: A grade of 'C' or better in CBAD*350, COMM*101, JOUR*201, PUBH*350, ARTD*201, or BSHA*305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record; and 3) from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropolog, and other social science research as it relates to the practice of advertising. F,S

Credits:

3.00

Credit Hours:

Prerequisites:

Take CBAD*350 COMM*101 JOUR*201(JOUR_201) HPRO*350(3559) ARTD*201(5560) or BSHA*305; Minimum grade C;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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