MEDA 343 - PR Cases and Campaigns

Institution:

Lander University

Subject:

Media

Description:

Students will develop an understanding of theoretical and applied principles of public relation campaigns and programs by examining successful and unsuccessful PR cases. They will use this knowledge to create a comprehensive public relations campaign. Prerequisite: MEDA 341. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MEDA 341

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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