BSHA 305 - Health Care Marketing

Institution:

Coastal Carolina University

Subject:

Health Administration

Description:

(3 credits)(Prereq: CBAD*350) This course is an introduction to the principles and practices associated with marketing in a health care setting. The course will cover the major topics surrounding health care marketing in the current dynamic health care environment. Topics will include, but not be limited to, developing a market orientation; organizing a marketing operation; consumer behavior; market research; market segmentation; elements of a marketing plan; development of a marketing plan. F,S,Su

Credits:

3.00

Credit Hours:

Prerequisites:

Take CBAD*350;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Public Health; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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