MKTG 489 - Marketing Strategy (3).

Institution:

Winthrop University

Subject:

Marketing

Description:

Description: A "capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Emphasis will be placed on current marketing trends, such as project management and analytics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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