MCOM 349 - Advertising Copy and Layout (3:2:2).

Institution:

Winthrop University

Subject:

Mass Communication

Description:

Description: Theory and practice of conceptualizing and creating ad campaigns and learning to develop targeted written and visual communications across print, digital, electronic and other channels. Prerequisites: A C- or better in MCOM 341 and 2.00 GPA, or permission of department chair. Notes: Offered in fall and spring. Lab Fee: $40.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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