MKT 430 - Product Management

Institution:

Clemson University

Subject:

Marketing

Description:

Management of the firms product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand managers role, new product development department, and others. Emphasis is on decision making. Preq: MGT 3100, MKT 3010; or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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