SBAD 352 - Marketing Communications

Institution:

University of South Carolina-Upstate

Subject:

Business Administration

Description:

Selection and implementation of promotional strategies in a dynamic global marketplace. Focus areas include: integrated marketing communication processes, psychological, sociological and cultural factors influencing promotion decision making. Prerequisite: 54 credit hours earned and MKTG U350.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: 54 credit hours earned and SBAD 350.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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