MKTG 351 - Consumer Behavior

Institution:

University of South Carolina-Lancaster

Subject:

Marketing

Description:

The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Prerequisite: MKTG 350. CL: 2020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

usclancaster.sc.edu/

Phone Number:

(803) 313-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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