MKTG 465 - Marketing Strategy & Planning

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only. Prerequisite: MKTG 350, MKTG 352. CL: 2020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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