MKTG 460 - Product and Brand Management

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

The primary tasks involved in developing marketing strategies from a product and/or brand management perspective, including product policy, competitive analysis, pricing, brand equity management, marketing information systems management, sales forecasting and monitoring customer satisfaction. Prerequisite: C or better in MKTG 350. FS: 12/04/2019. CL: 2020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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