MKTG 454 - Business-to-Business Marketing

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

Marketing strategy in marketing to other business and nonprofit organizations, emphasizing relationship building, alliances and partnerships, data interchange, power shifts in the channel and the impact of changing technology. Prerequisite: MKTG 350. CL: 2020.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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