MKTG 352 - Principles of Marketing Rsrch

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers. Prerequisite: MKTG 350, MGSC 291. FS: 06/01/2022.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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