MKT 339 - Marketing Communications

Institution:

Francis Marion University

Subject:

Marketing

Description:

In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 331

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fmarion.edu

Phone Number:

(843) 661-1362

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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