MKT 338 - Personal Selling and Sales Management

Institution:

Francis Marion University

Subject:

Marketing

Description:

Development of an understanding and appreciation of the personal selling process. Basic sales concepts, principles, and techniques are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 331

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fmarion.edu

Phone Number:

(843) 661-1362

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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