MEDA 341 - Advertising/Public Relations

Institution:

Lander University

Subject:

Media

Description:

This class is a study of the theory and practice of advertising and public relations compaigns for both print and electronic media. Topics will include preparing news releases, public service announcements, presskits, brochures and advertisements. Prerequisite: MEDA 201 or ART 204. Three semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MEDA 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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