MKT 415 - Marketing Research

Institution:

Lander University

Subject:

Marketing

Description:

This course applies research methodology to marketing and management problems. Topics such as questionnaire construction, sampling, data collection and quantitative data analysis are covered. Prerequisites: "C" or better in MKT 301, BA 304, an institutional GPA of 2.5 or better, and senior standing. Three semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 301) or BA 304)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.