MKT 305 - Marketing Communications

Institution:

Lander University

Subject:

Marketing

Description:

This course provides an introduction to the principles of integrated marketing communications (IMC) emphasizing the importance of coordinating all of the promotional mix elements. Topics include direct marketing, advertising, personal sales, sales promotions, event sponsorship, public relations, social media, and the internet. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisite: "C" or better in MKT 301 and an institutional GPA of 2.5 or better. Three semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 301

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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