3.00 Credits
An in-depth exploration of the art and science of persuasion and social influence. Topics of study include definitions and models of persuasion, individual communicator characteristics important in the complex process of persuasion, conformity and influence in groups, persuasive language and nonverbal cues, principles of rhetoric and rhetorical devices, compliance-gaining communication, motivational appeals, deception, and the ethical dimensions of persuasion and social influence.